Tip #1 for growing your business through online media is to set your goals!
This may sound obvious, but it is probably the most overlooked aspect of getting success online. In simple terms we want to define the primary purpose of each medium first and then define any secondary purposes or goals, etc. For example:
The main purpose of our website is to generate sales inquiry with a view to setting up a meeting. The secondary goal is to encourage sign up to our newsletters
Goals should be measuarable so that you know whether you are meeting them or not. Use SMART goals:
- Specific – generate 5, 20, 50, 100, etc new customers per month
- Measuarable – How will you know the leads came from your site?
- Attainable – Is 5, 20, 50, 100, etc new customer per month realistic?
- Relevant – Is this relevant, ie is it what you want?
- Time-bound – Per month